A Dollar Shave Club feel with just the right amount of irreverence.
MATADOR ENERGY: NO BULL
INT. WAREHOUSE – DAY
A JUNKIE twitches and crawls in the confines of a warehouse. He cracks open a silver can and takes a swig, suddenly sprouting wings and floating upward, giddy.
A man – the MATADOR, holds a similar can, watching.
Red Bull: it gives you wings. …After you die
from a heart attack from drinking it.
The camera reveals that the Winged Man is floating toward a huge ceiling fan.
The Matador tosses the silver can and holds up a can of Matador Energy. Over brutal shredding noises and a shower of feathers, he continues:
Matador? We fuel your passion. Some of our
ingredients are even… healthy.
He raises an eyebrow and turns, spotting a MATADOR GIRL. He looks her up and down.
That means more energy to spend doing
whatever you like.
The Matador Girl pulls a rug out from underneath the Matador and sends him toppling over.
The yerba matte and other natural ingredients
in Matador really come together to help me
focus, on not stabbing #(@s like him in the throat.
She stomps a stiletto inches from his face. The Matador gulps and gets back up.
That focus can also be used to think
rationally and employ forgiveness.
He holds his drink up for a cheers. She thinks.
I respect that.
They clink cans and walk together.
(Abrupt tone shift)
Wow! Did you see how Matador just gave
us the boost we needed to move forward?
Matador saved my life!!
“*We only saved your ass, Matt.”
Drinking Matador is like being a rock star
AND leading an active and healthy lifestyle.
They pass people rocking out while eating salads.
It’s like green tea, but with more energy.
They pass Buddhist monks on treadmills.
It’s like coffee, but with less diarrhea.
They pass a man with a cup of coffee struggling on a toilet and turn the corner.
EXT. ARENA/FIELD – DAY
The Matador Girl separates while the Matador waves a cape and squares off with a (man dressed as a) BULL.
A bell rings. The Matador suddenly has a mustache and wears an elaborate costume. Behind him, the Matador Girl suddenly wears a concession belt and sells pretzels.
The Bull charges and the Matador immediately tackles him to the ground. The Bull quivers in fear, but the Matador gently strokes his face.
Relax, I am not going to kill you.
The Bull, incredulous.
INT. OFFICE – DAY
Quick mockumentary/testimonial style. The Bull is in dress clothes.
And that was the moment I knew:
I was sold. Go Matador!
He rips open his button down to reveal a Matador Energy t-shirt.
EXT. ARENA/FIELD – DAY
The cast stands assembled, background characters in back. The audience cheers around them.
Matador Energy Drinks.
WINGED MAN (IN BANDAGES)
A Matador Energy can flies onto the screen and fills the frame.
EXT. STANDS – DAY
DISGRUNTLED AUDIENCE MEMBER
Not even any blood? This place is so PC.